|Star Wars = #stickyadvertising|
Thursday, October 22, 2015
Star Wars - It's #stickyadvertising impact 24 hours after trailer release
As tickets for the Dec. 18 film release went on sale, online ticketers Fandango and theater chain Alamo Drafthouse suffered temporary outages as fans flocked to their sites. Alamo Drafthouse apologized for the "frustration and disappointment" on Twitter after customers were unable to purchase tickets.
Fandango said on Tuesday it "experienced unprecedented ticketing demand." The company declined to give ticket sales figures for "The Force Awakens," but said it was eight times more than previous record holder, 2011's "The Hunger Games."
Online ticketing site MovieTickets.com also declined to give sales figures but said "The Force Awakens" was the biggest first-day sales in its history and accounted for 95 percent of tickets sold on the site in the past 24 hours.
While it is rare for tickets to go on sale two months ahead of a film's release, studios will do it for big fan-anticipated films.
Twitter said there were more than 17,000 tweets per minute when the trailer aired, and more than 1.1 million tweets about the trailer in the 12-hour period after it aired.
Facebook said 1.3 million people engaged in 2.1 million interactions within the first hour of the trailer release.
The trailer has so far garnered more than 13 million views on YouTube and 8.8 million views on Facebook.
Now that is #stickyadvertising.