Wednesday, December 9, 2015

In One Minute, What Happens On The Internet?

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.
Making sense of what all this data means is critical for the success of your company or brand.
So what are the 3.2 billion people who make up today's global internet population doing online?

Every minute:

  • YouTube users upload 300 hours of video, an increase from 72 hours a year ago
  • Netflix subscribers stream nearly 80,000 hours of video
  • Vine users view more than 1 million videos
  • BuzzFeed users watch more than 34,000 videos
  • Instagram users like more than 1.7 million photos
  • Snapchat users share nearly 300,000 snaps
  • Pinterest pinners pin nearly 10,000 images, up from 3,400 a year ago
Here are five more stats:
  • Facebook users Like more than 4.1 million posts
  • Twitter users tweet more than 347,000 times, up from 277,000 a year ago
  • Apple users download 51,000 apps, up slightly from 48,000 a year ago
  • Amazon sees more than 4,310 unique visitors
  • Uber passengers take nearly 700 rides
See all 15 statistics below:
ConnecTheDot-Every Minute of the Day

Monday, December 7, 2015

Are you a 'Risk-Taker'? Would you ask your clients this question?

To me, Rule #1 of Selling is to be crystal clear on your value differentiation. Unless you can clearly articulate the outcomes a client gets from using your product or service, it's nearly impossible to get them to change from the status quo.

Let me flashback to a situation that took me years to recognize.

At the time, I was selling consulting services. My own. I helped companies shrink time to revenue on new product/service introductions.

Specifically, I worked with the sales teams to focus on the right opportunities, rapidly create interest, get buy-in to the business case for change -- and close deals quicker.

I thought it was pretty compelling! Little did I know, I lacked metrics since my clients never benchmarked my approach to their old way of working -- which pretty much sucked.

I finally decided that I needed more data from my client.

I invited a client to lunch, telling him I had some important questions to ask. We went to a nice place. My treat of course.

After reminiscing for a while, I finally got up the gumption to ask the BIG question.

"Client," I said, "I'm trying to get a firm grasp on my business value -- the difference I make for my clients. Can you tell me what I'm doing for your business that makes you keep hiring me?"

ConnecTheDot Crazy Ones
"That's easy," he quickly responded.

"You make me see things differently."

"Can you be more explicit?" I asked.

"Nope," he said. "When I'm with you, I think things differently."

End of conversation. I was stymied. It was useless data. I couldn't imagine calling a prospective client and saying, "Hi. I'm Travis Rothstein. I help my clients think differently. Ready to meet?"

So I disregarded my clients message -- for years, actually. Perhaps I wasn't ready to appreciate it.

Now I totally get it -- and there's even data to support the approach I was using.


According to Forrester Research, you have a 74% chance of closing a deal if you're the 1st vendor to create a viable vision for the future.

That's what I was doing. I was using my value prop of "shortening time to revenue on new product launches" to set up a meeting.

In early conversations, I'd focus on what they were doing, their objectives, the challenges they faced and what they'd already tried.

Then, after a few more meetings, I'd bring them ideas on how to improve the process. They were too busy to think about it. They were just trying to get the new product out the door. I suggested ways to do it better, more effectively, faster.
I helped them see things differently.  I still do. It's probably my greatest asset -- one that I was totally blind to for decades.

ConnecTheDot simply does that for all our clients.  We help you see things differently, think differently, act differently and grow your business differently.

After all, if you’re not different you are the same.  Who wants to be the same when those that are different are the ones that change the world!

Thursday, December 3, 2015

Start Strong - Finish Tough

Sometimes, when know that the end of a sprint or top of a hill is just 15 seconds away—so close that you can "see" it—I notice we do one of two things: “We” either slow down right away, coasting to the finish without much effort – OR – “We” buckle down and push on through the end with strength and heart. Which person are you?
Finish Strong - ConnecTheDot

When you lose a sale, do you give up for the rest of the week, or get back on track so that one slip up doesn't get in your way?

When life gets busy, do you skip your sales preparation entirely, or do you squeeze in whatever you can, even if it's only 10 or 15 minutes?

Finishing strong isn't that much different than any other challenge or goal in life. You have to decide that you want to do it, work hard even though resistance is working against you, and then follow through until you reach the top.

Two common phrases I reflect on during these times, "Give yourself a finish that you'll be proud of," and, "Finish just as strong as you started." And that's what I want to encourage you to do as you're facing the most difficult time today.

You will never regret choosing to work hard and climb to the top of that hill, no matter how challenging it may be or how much resistance is trying to hold you back. But you will regret giving up early, putting it off, and simply coasting to the finish line (which is a lot like backpedaling). In a race, a runner doesn't start to walk once the finish line is in sight ("Whew, I'm almost there, so I'll just relax now!"). That runner kicks it in and gives everything he or she has left until they cross that line.

So why should you treat your own goals any differently? Your personal finish line is no less important, and you owe it to yourself to get there without giving up. Use whatever effort you have left so that you, too, can finish out this quarter—that final hill—with a sprint to the finish. A finish you can be proud of.  A finish of victory!

Hail To Victory…here-here!

If your business needs a victory because you are losing every race against your competition then reach out to ConnecTheDot so we can help you start and finish strong!