|ConnecTheDot & Isaac Newton|
Friday, October 16, 2015
#SocialMomentum = Laws of Motion
Let's start off by discussing Isaac Newton’s “Three Laws of Motion” but only focus on two in particular (1) Newton’s First Law of Motion & (3) Newton’s Third Law of Motion:
First Law of Motion: Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it.
Third Law of Motion: For every action there is an equal and opposite reaction.
You might be sitting there wondering where we are going to go with this but stick with us because this is going to get really good as you continue reading. Are you ready?
Do you know the difference between a “good” social marketing and an “epic” social marketing? -Motion
First Law of Motion applied to Social Marketing:
You can’t get anything done unless you are constantly moving. You can’t gain #SocialMomentum by applying the brakes to your social strategy for one day. If you’re not building your #SocialMomentum, then who is?
We realize that it’s a very tedious process to really commit to building #SocialMomentum to where you need it to be to make money. However, until you get external forces interacting with your social strategy to keep it in motion, i.e., Tweeting about it, Google +1′ing it, watching and sharing your YouTube videos, etc. your business will remain at rest with your #SocialMomentum.
The main idea is to eventually get consumers and customers socializing about your social strategy, sharing your content and linking back to your articles. When you can do this, outside forces are interacting with your site to bring it to the motion that it needs to be at. Until that happens, your social strategy will remain at rest, and the only action that it will get is when you pick it up and run with it. That is why it’s so important to be able to maintain #SocialMomentum all the times.
Third Law of Motion applied to Social Marketing:
Newton stated, “For every action, there is an equal and opposite reaction". Stop and ponder for a moment and think about what Newton just stated...does that mean if a business shares someone’s post it will create an equal reaction from that person? Well… probably not right away, but it will create opportunities that you will enjoy in the future. There is one important aspect of social marketing that you can’t forget:
Share other’s articles more than your own
Try these three actions to get an equal and/or opposite reaction:
1. When you share other people’s #SocialMomentum consistently you are definitely going to get them to notice you. Getting people to realize that you’re out there is what’s important.
2. When you share others #SocialMomentum you create a space for a relationship, discussion or a future opportunity with that person.
3. When you share other posts you put other people before you…don’t be selfish but play the kids game of show and tell. Don’t get me wrong, you want your content shared just as much as you are sharing other people’s, but you have to actually build these relationships before consistent sharing comes your way. Better put like Jerry McGuire stated, “Help me, Help you”!
What do you plan to do?
We would like to hear your opinion on sharing other people’s #SocialMomentum.
Does it affect your business in any way? We can’t wait to hear about it!