As tickets for the Dec. 18 film release went on sale, online
ticketers Fandango and theater chain Alamo Drafthouse suffered temporary
outages as fans flocked to their sites. Alamo Drafthouse apologized for the
"frustration and disappointment" on Twitter after customers were unable
to purchase tickets.
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| Star Wars = #stickyadvertising |
Fandango said on Tuesday it "experienced unprecedented
ticketing demand." The company declined to give ticket sales figures for
"The Force Awakens," but said it was eight times more than previous
record holder, 2011's "The Hunger Games."
Online ticketing site MovieTickets.com also declined to give
sales figures but said "The Force Awakens" was the biggest first-day
sales in its history and accounted for 95 percent of tickets sold on the site
in the past 24 hours.
While it is rare for tickets to go on sale two months ahead
of a film's release, studios will do it for big fan-anticipated films.
Twitter said there were more than 17,000 tweets per minute
when the trailer aired, and more than 1.1 million tweets about the trailer in
the 12-hour period after it aired.
Facebook said 1.3 million people engaged in 2.1 million
interactions within the first hour of the trailer release.
The trailer has so far garnered more than 13 million views
on YouTube and 8.8 million views on Facebook.
Now that is #stickyadvertising.
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